Madison Avenue and the Color Line
African Americans in the Advertising Industry
"Madison Avenue and the Color Line is a major contribution to the history of advertising, consumption, and African American history..."
--Lisabeth Cohen
The inside story of how blacks created and seized
opportunities in
an industry in which many said they had no
business participating.
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising professionals and agency owners.
Editors at Advertising Age consider Madison Avenue and the Color Line one of the "best books ever written on marketing and media."
Details are available here.