Madison Avenue and the Color Line

"Madison Avenue and the Color Line is a major contribution to the history of advertising, consumption, and African American history..."

-Lisabeth Cohen

The inside story of how blacks created and seized opportunities in
an industry in which many said they had no business participating.

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising professionals and agency owners.