Madison Avenue and the Color Line
African Americans in the Advertising Industry
About the Author - Madison Avenue and the Color Line
Site last published: 7/11/08 4:41 AM
Jason
Chambers is an associate professor in the
Department
of Advertising at the University of Illinois
at Urbana-Champaign. He
currently teaches courses on advertising
history, the incorporation of race and
ethnicity in advertising campaigns, and the
foundations of advertising philosophy.
Dr. Chambers has presented his research into the African American consumer market both nationally and internationally. His work has been published in books and journals in both the United States and Europe. He has been invited to speak to gatherings of practitioners and academics throughout the United States, Canada, and Asia. He has appeared on The History Channel and NPR discussing advertising issues and his opinions have been sought by a variety of periodicals including Forbes and Black Enterprise
magazines. Dr. Chambers has also served
as a consultant on advertising history
programs appearing on the BBC. In
addition, he has consulted with national
non-profit organizations, Fortune 100
companies as well as advertising agencies
on matters of diversity, stereotyping, the
impact of new media, and other various
consumer issues.
His first book, Madison Avenue and
the Color Line: African Americans
in the Advertising Industry,
examines the employment and
entrepreneurial experiences of
blacks in the advertising
industry and is available
now.
Dr. Chambers has presented his research into the African American consumer market both nationally and internationally. His work has been published in books and journals in both the United States and Europe. He has been invited to speak to gatherings of practitioners and academics throughout the United States, Canada, and Asia. He has appeared on The History Channel and NPR discussing advertising issues and his opinions have been sought by a variety of periodicals including Forbes and Black Enterprise
magazines. Dr. Chambers has also served
as a consultant on advertising history
programs appearing on the BBC. In
addition, he has consulted with national
non-profit organizations, Fortune 100
companies as well as advertising agencies
on matters of diversity, stereotyping, the
impact of new media, and other various
consumer issues.
His first book, Madison Avenue and
the Color Line: African Americans
in the Advertising Industry,
examines the employment and
entrepreneurial experiences of
blacks in the advertising
industry and is available
now.