Madison Avenue and the Color Line

African Americans in the Advertising Industry

Endorsements - Madison Avenue and the Color Line
Jason Chambers
Site last published: 7/11/08 4:41 AM

"A cogent analysis of an important aspect of race relations in the US. Summing Up: Highly recommended."
--
Choice, July 2008

"
Madison Avenue and the Color Line is a major contribution to the history of advertising, consumption, and African American history. I was particularly struck by Chambers's argument that the fate of blacks in the advertising industry depended deeply on external events--whether the integrationism of the early civil rights movement, the government activism of the Great Society, or the anger of the urban riots."
--Lizabeth Cohen, author of
A Consumers' Republic

"[...] Mr. Chambers does an excellent job of tracing a story that dates back to the 1920s and the early racial pioneers in the advertising industry.... The book offers perspective for those entering the industry as well as those that don't understand what all of the fuss is about."
--Carol Watson, AdAge.com


"A book with impact."
--The
News-Gazette (Champaign, IL)


"It's a great read. [...] He's a great writer as well as a great historian."
--Jan Slater, author of
What's in a Name: Advertising and the Concept of Brands